We build the complete conversion system for Shopify brands running paid traffic — strategy, quiz funnels, advertorials, and A/B testing. Not just pages.
For 6–7 figure Shopify brands spending $5,000+/month on Meta or TikTok.
2 min · How we turn paid clicks into purchases
Most ecommerce brands run good ads and then send that expensive traffic straight to a product page.
A product page is built for someone who already wants to buy. Cold paid traffic isn't that person. So the click converts at half the rate it should, cost per purchase climbs, and margins thin out — while the ad account looks fine.
SoulComms builds the conversion layer that sits between the ad and the checkout: advertorials, landing pages, quiz funnels, and a continuous A/B testing program. Same ad spend, more revenue.
Every figure below traces to a screenshot-verifiable test. Client names are anonymized — the results are not.
Our page won the split test — then went store-wide.



Advertorial landing page drove 8.32× ROAS vs 3.39× on the standard product page.

3-way split test: CVR 1.90% → 2.97% (+56% lift). Revenue per session $2.73 → $3.94.

+15.4% revenue per visitor, 91.3% win probability. 10,779 visitors tested over 12 days.

4.06× average ROAS across 30+ ad sets, peak 8.72×. They dropped their PDP entirely — our advertorial is now their main acquisition page.

$45,447 revenue across 66,450 sessions at 4.91× ROAS. Page built from scratch.
Send us your funnel and we'll show you exactly where the conversions are leaking.
Book a Free AuditWhat takes another agency 3–4 weeks, we deliver in under a week. In the same window they run one test, we've run three or four.
More tests, more data, faster compounding. Our internal AI systems accelerate the build — without replacing judgment.
Same quality. More tests per month.
Everything we've built and tested is for Shopify brands spending real money on Meta and TikTok. That context is the difference between a page that looks good and a page that converts cold traffic.
Conversion rate is a vanity metric if margins don't move. We track AOV, revenue per session, and profit impact.
No account managers who've never built a page. You work directly with the team behind the numbers above.
Direct-response funnels merged with structured CRO. Every page and every test has one goal: your profit margins.
Customer research, awareness mapping, competitor teardown, and a complete blueprint before anything gets built.
Dynamic segmentation matching the right offer to the right buyer. Higher AOV, lower CPA, more qualified buyers.
Direct-response pages for cold paid traffic. Warm up, educate, and convert — not just present a product.
Shopify-native PDPs, sales pages, and homepages built around buyer psychology, not just aesthetics.
Every headline, hook, and CTA written to move buyers forward. Based on real customer language, not guesswork.
Structured tests with clear hypotheses. We read the data, call the winner, and iterate until the funnel compounds.
We audit your ads, pages, competitors, and customer reviews. Map awareness levels. Build the blueprint. The step most agencies skip.
Page architecture and conversion copy mapped to your specific traffic source. Our internal AI systems accelerate this without replacing judgment.
Full Shopify build in half the time of a traditional agency. QA'd on desktop and mobile, connected to tracking, live from day one.
Run against your control. Read the data. Double down on winners. Build the next variant. A funnel that compounds, not a one-time delivery.
"We'd been stuck at six figures for two years running the same PDP to cold traffic. SoulComms rebuilt our entire paid funnel. New advertorial, new structure, cleaner copy. Within 90 days we crossed seven figures for the first time. The advertorial alone is doing 8x what our product page was doing. Best ROI we've had on any agency spend."
"I was skeptical because I'd worked with three CRO agencies before and they all delivered pages that looked nice but didn't move the numbers. SoulComms was different. They actually understood the traffic, built a hypothesis, and the test won. 32% lift in revenue per session. That's not a small number when you're spending $15k a month on ads."
"My name is Gustavo, I'm an eCommerce manager and media buyer based in Argentina. I've worked with a lot of people in this space and Muhib stands out. Not just as a talented copywriter and designer, but as someone who genuinely cares about results. He helped us improve landing page performance for one of our pet brand clients, driving a real uplift in conversions. If you need someone professional who delivers and actually makes the fixes, he is the guy."
Send us your current funnel and we'll tell you exactly what's costing you conversions. No pitch, no fluff. Just a real audit.
Prefer email? muhib@soulcomms.agency